Lancôme La Vie Est Belle Turns 10 This Year! Here’s Why It Continues To Be A Top-Seller

When translated from French, la vie est belle means “life is beautiful”. And that is exactly what the iconic scent – Lancôme La Vie Est Belle – has been making wearers feel since it first launched 10 years ago. An uplifting fruity-floral-gourmand fragrance, it spreads happiness wherever you go. 

For its 10th birthday, this modern icon has been given a fresh look with an exquisite new bottle design that is now refillable, making it a sustainable scent to add to your collection.

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The fragrance of happiness

Lancôme La Vie Est Belle Eau de Parfum first hit the shelves in 2012. And it has been a worldwide best-seller ever since. While there have been several iterations, such as La Vie Est Belle en Rose – which showcased this fragrant flower – and La Vie Est Belle Flowers of Happiness, which was a citrus-floral blend, the classic version has remained a firm favourite among perfume fans. 

But what makes this scent such a happy one? The carefully selected combination of notes, featuring blackcurrant and pear at the top, iris, jasmine and orange blossom in the middle and praline, vanilla, patchouli and tonka bean at the bottom. It really is, as the brand says, a “universal declaration to the beauty of life”.

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Shot in the City of Lights, Paris, Julia Roberts takes – as she always has since first launching – the starring role in the 2022 campaign. She was chosen for her warm energy, famous Hollywood smile and timeless appeal. And if this scent is what has kept her smiling for the last decade, it’s definitely going to bring a grin and elevate your mood. All you need is a few spritzes for an instant hit of happiness!

Want to add La Vie Est Belle Eau de Parfum to your fragrance collection? Shop this favourite fragrance online or at your nearest Edgars store.

Lancôme La Vie Est Belle Eau de Parfum
Lancôme La Vie Est Belle Eau de Parfum


Do you own Lancôme La Vie Est Belle? Let us know why you love this timeless scent in the comments below!


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