In 1990, the son of beauty maven Estée Lauder wanted to produce a line of prestige skincare with a focus on natural ingredients. This led to the birth of Origins, which has been creating plant-powered, science-backed formulas to keep skin happy and healthy for over 30 years. The brand has now *finally* launched in South Africa and is available at Edgars.
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The power of plants
What sets Origins skincare apart from other brands on the market is its innovative use of high-performing plant extracts for effective results. They harness the power of ingredients from nature that are known for their skin benefits and transformative properties. These include ingredients ranging from reishi mushrooms to ginseng and charcoal, all of which can improve the condition and appearance of your complexion. Some of the items in their line are also vegan-friendly and contain no animal byproducts.
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Their pledge to the planet
A core ethos of Origins skincare is to not cause damage to the earth. As such, they have different initiatives to help them to lower their impact on the environment. One of them is by using packaging made from previously recycled materials. Their goal is that, by 2023, at least 80% of their packaging by weight is recyclable, refillable, reusable, recycled or recoverable. Another is a reforestation effort which has them planting trees (over 2.12 million so far and counting!) to green the planet.
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Good for our skin and sustainable? Welcome to SA, Origins!
Origins skincare has officially launched – yay! Shop the brand in-store and online at Edgars.co.za.
