Attention, please, attention, please! There’s a new beauty brand in town with SEVERAL cult favourites that will take your skincare regime to new heights. Ever heard of PRAI Beauty? If not, get your notes, cards, AND carts ready, cause we’re about to put you on!
How it all began
This multi-award-winning beauty line was founded in 1999 by Cathy Kangas. If you aren’t familiar with her groundbreaking work, Kangas is a much-respected OG in the beauty industry (we’re talking 20+ years of experience in the luxury beauty game). For years, Kangas saw the industry persistently exclude older women and mature skin from skincare discourses, formulations, and visual campaigns. Her solution? Introduce a brand that distances itself from toxic ‘anti-ageing’ language and attitudes with solutions that embrace changing skin and speak to women of all ages. Often dubbed as ‘The Original Pro-Ageing Brand,’ PRAI Beauty boasts a beautiful range of targeted treatments that work to lift, firm, brighten and tighten skin.
Who is PRAI Beauty for?
Age is just another number when it comes to the brand’s lineup of skincare items. If you’re struggling with fine lines and wrinkles, stubborn lip lines, or decolletage creases, and want fast results, this range is for you.
FYI: Their best-selling throat and decolletage jar is clinically proven to work in just seven days! Take. All. Of. Our. Money!
What’s worth the splurge?
The Neck’s Best Thing: Ageless Throat & Decolletage Creme
This international best-seller continues to get stamps of approval from influencers, beauty eds, and beauty pros all over the globe. One jar of this miracle cream sells every 60 seconds worldwide, and its skin-tightening and skin-brightening effects are what keep consumers going back for more. Weightless and bouncy, this formula is whipped up with several regenerative ingredients. The most potent, Sepilift™ DPHP, is a highly effective wrinkle corrector that boosts collagen and elasticity in the skin. Next, hyaluronic acid and shea butter bring some humectant and emollient properties. And lastly, vitamins A, E, and F and a dose of mulberry and grapeseed extracts work overtime to shield your skin and diminish any age and sun-induced discolourations.
Peel. Reveal. Glow: Ageless Triple Action Radiance Tonic for Face and Neck
This glow-boosting tonic gently exfoliates to reveal fresher, smoother, and radiant-looking skin. The star ingredient in this blend is INSTENSYL®, an incredible skin-tightening agent that’s combined with acids and enzymes to buff away dead skin cells and impurities on the superficial layer of your skin. And the perks don’t end there, as this dynamic trio also aids in reducing enlarged pores and hyperpigmentation. With frequent use, you’ll notice your skin looking and feeling smoother, firmer, brighter and more youthful.
The Lipstick Lifesaver: Ageless Lip Line Filler
The newest member of the PRAI Beauty family is described as the ultimate ‘quick fix’ for fine lines around your pout. All it takes is one hour for it to work its magic, and with each glide, it plumps, fills, and eventually camouflages the appearance of lip lines, resulting in a smoother-looking pucker with smooch-worthy lip definition. Its key ingredients include marine collagen to hydrate and increase elasticity, microspheric polymers to firm up and plump lip creases, shea butter to hydrate and retain moisture and vitamins A, E, and F to rejuvenate and protect delicate skin from damaging free radicals.
You can shop the full range online at Edgars.co.za and in-store now.