Here’s Why Mauve Is The New Pink

We’re (quite obviously) besotted with make-up trends at Edgars Beauty, but understand how they aren’t for everyone. Although the baby-pink colour trend is gorgeous, ultra-feminine and very Bridgerton, it’s not as easy-wearing as we’d like to admit. Enter: the new make-up ‘it girl’, mauve, along with her friends lilac, lavender and orchid. They’re the cooler takes on the intensity of rich purple we know and love. Here are the products to wear to join this soft, fun trend this season.

Essence Luminous EYE TINT Liquid Shadow in Glazed Candy Cloud

If you’re looking for intense eyeshadow pigment with an easy application, choose a liquid eyeshadow, like this one from Essence. The wand-like applicator allows you to evenly distribute the product onto your eyelids with minimal fall-out. It gives the eyes a vibrant metallic finish with lots of shimmer. And this shade suits all skin tones!

Clinique All About Shadow Quads in Going Steady

Eyeshadow palettes are a great excuse to dabble in different eye looks. Create a signature purple smokey eye by including all the hues or keep it subtle with one or two of the lightest shades. To make the pigment pop even more, apply an eyeshadow primer to your lids beforehand. This will also prolong the wear of your look. 

Dior Addict Lip Maximizer Lip Plumping Gloss in Berry

Adding a Dior lipgloss to your make-up collection is a game-changer. This particular formula has a plumping effect, coating the lips in a high-shine gloss with additional hydration benefits. It can be worn as a primer before lipstick, on its own or over your favourite lip colour to give it a glassy finish. 

Maybelline Color Tattoo Longwear Multi-Use Eye Shadow Stix in I Am Fearless

This multi-purpose make-up product works perfectly as an eyeshadow or eyeliner. Give yourself subtle cat-eye wings or create a full-blown mauve look with this highly-pigmented pencil. Be warned, it stays put the entire day and pairs beautifully with some coats of black, volumising mascara. 

Essence Gel Nail Colour in I Lilac You

We’ve spotted a few of our favourite trend-setting celebs sporting shades of violet, lavender and lilac on their nails this year. Change things up this winter and swap your usual dark-berry reds for this cooler, pastel hue. They aren’t just for spring! 

Would you add mauve to your make-up routine? Let us know in the comments below. 


Beauties, Share Your Thoughts With Us Here

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.