Let Us Introduce You To Marc Jacobs’ New Daisy Wild EDP

The Marc Jacobs brand has a knack for delivering 10/10 when it comes to their fragrances. Everything from the bottles to the campaigns, and of course the scents themselves, creates a winning combination that can’t be beaten. So, it goes without saying that we’re thrilled to introduce you to the latest addition: Daisy Wild. It’s fiercely bold, feminine and fresh and a must-have if you’re a fan of the Daisy collection.

The story behind Daisy

The story of Marc Jacobs Daisy began in 2007 with the launch of the original eau de toilette bottle. Since then, it has won countless awards, from the Fragrance Foundation Awards to Allure’s Best of Beauty. Inspired by Jacobs’ favourite literary character, Daisy Buchanan, Daisy evoked a young, innocent, and carefree spirit with elegant sophistication. This fragrance story birthed a line of iconic succeeding scents like Daisy Eau So Fresh, Daisy Dream, Daisy Love, Daisy Sunshine, Ever So Fresh, and now, Daisy Wild.

Let's dissect the notes

This fruity yet gourmand eau de parfum falls under the ‘green’ category within the fragrance wheel and here’s why: it has a unique blend of accords, including banana blossom as the opening note – which happens to be a first within prestige perfumery creation – along with a jasmine and macadamia combination, which gives us a floral, nutty heart composition. We’re then treated to a warm, distinctive sandalwood and vetiver base note – a true Marc Jacobs fragrance fan will know that this is a familiar bottom note combo. No wonder Daisy Wild’s EDP has been labelled as incredibly addictive.

Don't forget the beautiful bottle

Can we have a moment for the bottle design? At first glance, we’re able to see the stems of a wildflower bouquet in a transparent light-green bottle. The white wild daisy flower is the hero of the bottle and is accompanied by the familiar green and pink daisies to complete the blooming bunch. It’s mesmerising, ever-so vibrant and completes the collection perfectly. The campaign makes us want to close our laptops and dance effortlessly into a field of wildflowers without a care in the world. We’re sure you feel the same.

Simply can’t wait to get your hands on a bottle? Shop the fragrance exclusively at Edgars.co.za. Available in 30ml, 50ml and 100ml, with a refillable option also available. 

Marc Jacobs Daisy Wild Eau De Parfum

Is the new Marc Jacobs Daisy Wild EDP getting a spot on your dressing table? Let us know in the comments below.


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