Chocolate Brown Is The Delectable Shade That’s Trending For Beauty Looks

ICYMI, food-related beauty trends have been having a moment. We mostly have Hailey Bieber to thank for this, who famously coined latte make-up and strawberry-girl make-up, both of which went viral in 2023. Not long after that, cherry-cola make-up was another edible trending look. What all three have in common is the monochromatic looks that rely on one main colour, such as toasty browns and ripe reds. The latest one, however, is probably one of the most indulgent yet. Get ready for chocolate brown!

via GIPHY

A sweet shade

There are few things in life more decadent than chocolate. In fact, the average person eats almost one kilogram of it each year. Now, it’s the beauty shade that has been predicted to dominate 2024. 

It all started with hair, with more people opting for deep, rich browns over harsh black and hard-to-maintain blonde. It has since moved further down onto our faces and hands, where it’s taking over our eyes, lips and fingernails.

 
 
 
 
 
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A post shared by Vincent Ford (@vincentford)

Lancôme Hypnose Mascara
Lancôme Hypnose Mascara
Rimmel Softkohl Kajal Eye Pencil
Rimmel Softkohl Kajal Eye Pencil

The best thing about this warm-hued brown is that it is very versatile. Most people, regardless of their skin’s undertones, can pull off this scrumptious shade. While it has always come in and out of style, it’s commonly ruled the colder seasons. But this mindset has changed, as the warm tones really show off when the sun is shining.

 
 
 
 
 
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A post shared by G O S E G O K A T A I (@goose_katai)

Essence Lash Princess Liner
Essence Lash Princess Liner
Fenty Beauty SHADOWSTIX Matte
Fenty Beauty SHADOWSTIX Matte

Read more: Subtle Make-Up That Makes A Statement

This colour brown is popular for enhancing the eyes. It is less harsh than black and can be used to create a smokey, sultry look. Using brown eyeliner can also be more flattering, especially if you have fair skin, as it makes your eyes pop, but without the heavy, goth-like finish.

 
 
 
 
 
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A post shared by Mateja Novakovic (@matejanova)

Yardley Microblading Browpen
Yardley Microblading Brow Pen
Beautique Matte Nail Polish
Beautique Matte Nail Polish

Another spot where this chocolate colour can (and definitely should!) be worn is on the lips. If you have dark skin, it could work as a rich nude lipstick. If you have a fair complexion, it works perfectly for an intense lip look and stands out for all the right reasons. Keep the rest of your make-up paired back so that your lips are the main feature.

 
 
 
 
 
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A post shared by M R D A N I E L (@mrdanielmakeup)

MAC 3D Plumping Gloss Stick
MAC 3D Plumping Gloss Stick
Dior Forever Transfer Proof Lipstick
Dior Forever Transfer Proof Lipstick

Will you be trying this trend? Let us know in the comments below!

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