Ravishing Rouge: Meet Givenchy’s Newest EDP

How do you perceive the colour red? Emotions-wise, it represents power, passion, energy and action. It draws attention without trying, provokes, stimulates and gives caution. The most enticing hue on the colour wheel plays a massive role in the latest EDP from Givenchy, L’Inderdit Eau de Parfum Rouge Ultime, as the entire fragrance bottle boasts vibrancy and desire.

The Juice...

If you’re looking for a warm, woody floral fragrance to add to your collection, we reckon we’ve found your perfect match. It’s ultra feminine too, consisting of the most exquisite blend of notes gathered from all corners of the globe. It opens up with orange blossom absolute and neroli from Tunisia, and jasmine sambac from India as the top notes. The heart of the EDP is blended with cocoa shell extract from Madagascar and tuberose absolute from India. Once settled, your senses are treated to a base note combination of ambroxan, patchouli heart essence from Indonesia and Haitian vetiver essence.

The glossy red bottle, designed to evoke feelings of obsession and fascination, has us completely smitten. It’s draped in an opaque red inner lacquering complete with red lace and a couture 4G tassel.

Read more: Exploring The Different Scent Categories So You Can Find Your Favourite

The Campaign...

Rooney Mara: Givenchy's Current Face

The original muse behind the first bottle Givenchy’s L’Interdit Eau de Parfum was Audrey Hepburn. Back in the day, the iconic actress wore the fragrance before it was available for public consumption. Rooney Mara, the star of films The Girl With The Dragon Tattoo, Nightmare Alley and Carol, took over the role as the newest face for the L’Interdit franchise in 2018 and fronts the brand’s latest campaign for L’Interdit Rouge Ultime. It’s a perfect synergy for the brand, as she embodies a modern-day Hepburn.

The fragrance campaign video entices the audience as we follow a red-lipped Mara (dressed in couture Givenchy, of course) down into a French underground train station, which leads to an exclusive underground L’Interdict party, only for her to return when the sun rises, sans lipstick.

We don’t blame you for being tempted either. Shop your bottle now. 

Givenchy L'Interdit Eau de Parfum Rouge Ultime

What are your thoughts on the latest addition to the Givenchy fragrance family? Tell us in the comments below.


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