If you are looking for simple formulations that pack a punch, you *need* to add the latest brand to land at Edgars – The Ordinary – to your skincare routine. It first launched in 2015 and is set to become a full member of the Estée Lauder Companies family by 2024. It was this investment by the beauty conglomerate that enabled their best-selling products to become available all across the globe – including South Africa.
Easy and effective
This brand has been a top seller since its launch and continues to go viral on social media on a regular basis. It has also topped internet searches in over 40 countries. But what is it that makes their products so popular? They used pioneering skincare innovation to create straightforward but advanced functional skincare and make-up. They pride themselves on being effective, authentic and accessible.
One of the notable things that they are best known for is teaching a new generation of consumers how to understand skincare ingredients. They put a spotlight on specific ones that are now widely known, from niacinamide to glycolic acid. Not only are they a transparent and cruelty-free brand, but their products, which range from serums to sunscreen, are budget-friendly while delivering transformative results.
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Anything but ordinary, this brand proved to the world that you don’t need to spend a fortune to invest in your skin. Their extensive range includes a host of serums and facial oils, cleansers, moisturisers, chemical exfoliators and more. They work together to streamline your morning and evening regimens by delivering a potent shot of proven powerhouse ingredients.
Want to get your hands on this top-rated brand? Shop their range online or at your nearest Edgars store.