H24 eau de parfum by the French luxury maison Hermès is the latest men’s cologne. The fragrance includes notes of clary sage and rosewood, and instead of having woody notes as the backbone, botanical ingredients take centre stage. The woody aromatic composition is an innovative, daring and bold pick to add to your fragrance wardrobe.
To create the eau de parfum, Christine Nagel, director of creation for Hermès Parfums, pursues her sylvan dream, crafting a hybrid between nature and technology to imbue the H24 signature with unprecedented breadth and intensity. The H24 space opens up, giving expression to the depth and sensuality of the materials. Sage, rosewood, narcissus and sclarene still compose the olfactory range of the eau de parfum, but shaken up, in different proportions. Moss, both natural and high-tech, emerges from the green depths, clinging to the walls of the city as it does to the trees, suffused with an assertive natural character that brings richness and comfort to the initial accord. The fragrance’s trail becomes more intense on the skin.
H24 eau de parfum also evokes the new, sensual texture of raw linen, a light and tactile material worked by Véronique Nichanian, artistic director of the men’s universe, and used here to echo the interwoven fibres in nature. The remarkable vibrancy of H24 eau de parfum follows the path of a contemporary, consciously elegant form of masculinity.
The fragrance’s new intensity is embodied in its chiselled glass bottle shot through with light, designed for H24 by Philippe Mouquet. It asserts clear power without ostentation, a sensitive symbol casting a different perspective on men. The refillable object is ornamented with moss-green lacquer, echoing Christine Nagel’s new olfactory note, and in shades of green chosen by Véronique Nichanian. Made entirely of untreated paper, the outer box is composed of recycled fibres.
The End Result
The scent profile is somewhat naturalistic, artistic and conceptual. It behaves well on the skin because an eau de parfum is an excellent option for an everyday go-to fragrance. With an EDP, you’ll get around six to eight hours of scent time on your skin. So if you’re after a fresh botanical signature scent, that’s pretty much wearable the whole year round, this is your wingman.
We recommend that you give this scent a try at an Edgars fragrance counter in-store. Spray the scent onto your skin and let it breathe for a while. Leave the fragrance counter and walk around for about a minute or two so you can have a deeper connection with the scent. This will give you a true reading of how the fragrance works with your body chemistry. If you still love it, buy it. It’s the one for you.