Jean Paul Gaultier’s Classique Pride Campaign Is A Celebration Of Love, Equality, And Sexuality

For decades, Jean Paul Gaultier’s brand ethos has advocated for equality, self-expression, and self-acceptance, and this is evident in the designer’s non-conformist garments and diverse runway muses of all genders, complexions, and sizes. This Pride Month, the brand is paying homage to the LGBTQIA+ community with a Pride edition of their iconic Classique scent. Introducing the Classique Pride Eau De Toilette – a gorgeous, gender-neutral cologne designed for everyone!

Jean Paul Gaultier Classique Pride

The inspo

The scent unifies Gaultier’s “cult Classique and Le Male bottles, [turning] their chrome busts into a single Jean Paul Gaultier manifesto” – two torsos that bear the same scent and message of inclusivity and harmony. Each sale of the unisex scent will support the LGBTQIA+ community through several partner charities, such as Le Refuge and AKT, two foundations that provide safe homes for LGBT+ youth, and COGAM, who offer incredible educational, counselling, and socialisation resources.

Jean Paul Gaultier
Jean Paul Gaultier
Jean Paul Gaultier
Jean Paul Gaultier

The notes

Classique Pride is a floral-woody-musk dream with yuzu and blood orange at the top for a citrusy opening, neroli and orange blossom at the heart for softness and an airy body, with white wood and musk at the base for a sensual and powdery dry-down. Overall, it’s the perfect mesh of fresh and warm accords – think summertime in a bottle!

Read More: What Does Sustainable Beauty *Actually* Mean?

Jean Paul Gaultier Classique Pride

Shop Classique Pride at your nearest Edgars branch and on

What outfits will you be pairing with your Classique Pride EDT? Tell us all in the comments below!​


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