The first thing that comes to mind when we hear the words ‘Marc Jacobs Beauty’ is undoubtedly Daisy. Since its launch a decade and a half ago, the OG Daisy scent has achieved cult status and remains a beloved vanity desk staple for fresh and floral fragrance fanatics. In an interview with Preview, Alberto Morillas, the masterful nose behind the scent, credits its popularity to its “memorable olfactive signature,” which set a new standard in the fragrance industry and became a blueprint for fresh, floral, and fruity fusions.
How did the concept of Daisy bloom?
The story of Marc Jacobs Daisy began in 2007 with the launch of the original eau de toilette bottle. Since then, it has won countless awards, from the Fragrance Foundation Awards to Allure’s Best of Beauty. Inspired by Jacobs’ favorite literary character, Daisy Buchanan, Daisy evoked a young, innocent, and carefree spirit with elegant sophistication. This fragrance story birthed a line of iconic succeeding scents like Daisy Eau So Fresh, Daisy Dream, Daisy Love, Daisy Sunshine, and the Daisy family’s newest addition, Ever So Fresh.
Everything you need to know about Daisy Ever So Fresh
Ever So Fresh is described as sparkling, vibrant, and energising. It still maintains the floral-woody base of the OG Daisy that we grew to love but with a vibrant burst of juicy, citrusy accords to ‘capture the whimsical feeling of dappled sunshine’ and the ‘inspiring spontaneity’ of today’s youth.
Its harmonious blend of fruity, floral, and tropical notes include:
Top: Mandarin essence, mango, and pineapple
Heart: Rosewater and orange blossom essence
Base: Cashmere woods
Shop the dreamy Ever So Fresh scent and other Marc Jacobs Daisy cult faves online or at your local Edgars store.