In October, we observe Breast Cancer Awareness Month across the globe. It is the most common cancer affecting South African women, with one in 27 having a lifetime risk. According to the World Health Organization, it is also the world’s most prevalent type of cancer. This is why, during this month, many brands use their platforms and products to spread awareness and raise proceeds to donate to relevant causes. And the Estée Lauder company (and one of its most successful brands, Clinique) has been doing their bit for breast cancer awareness for 30 years.
Pink with a purpose
In 1992, Evelyn H. Lauder founded the Estée Lauder company’s annual Breast Cancer campaign. And it has now been going strong for 30 years. Their aim is to work towards a breast cancer-free world for all, with #TimeToEndBreastCancer being their initiative’s official hashtag. Evelyn also played a role in the pink ribbon being chosen as the official symbol and colour for this cause – talk about iconic!
View this post on Instagram
Buy to give back
During the month of October, Estée Lauder and Clinique have various products on offer with limited-edition pink containers. These include the popular Clinique Moisture Surge 100H Auto-Replenishing Hydrator and the Estée Lauder Advanced Night Repair Synchronized Multi Recovery Complex. A portion of the proceeds from sales will be donated to different breast cancer charities that help people affected by this disease. In other words, now is an excellent time to stock up on your must-have beauty buys!
View this post on Instagram
Remember – early detection saves lives, so make sure you are performing monthly breast examinations on yourself and going for mammograms when necessary.
Support the fight against breast cancer by purchasing one of these Estée Lauder or Clinique products online or at your local Edgars stores while stocks last.
