Clean beauty is more than a beauty trend. It’s a movement towards choosing products and brands that contain zero (or close to it) harmful ingredients and that are synonymous with a non-toxic approach when creating their products. For example, having environmentally friendly packaging. The movement also does no harm to animals and doesn’t use any animal by-products.
The most important thing to do when looking for a clean-beauty product is to do your research on the brand and the product, paying careful attention to the ingredients list. You need to know exactly what you are putting on your skin and whether it is toxic or not.
Here’s a guideline of what your clean-beauty product (or brand) should be:
- Cruelty-free
- Vegan
- Eco-friendly
- Plant-derived
- Sustainably sourced
If you are interested in joining the movement, here are four steps to make your transition easier.
Do your research: New brands, both local and international, are going green. Keep in the know by reading online articles from reputable sources and following responsible social media pages dedicated to the clean-beauty cause.
Steer clear of the following ingredients: Key words on the ingredients list that are a no-no in the clean-beauty movement are: sulphates, parabens, phthalates, aluminum salts, silicones, synthetic dyes and fragrances.
Do a patch test: Remember, just because the product is deemed ‘green’ or ‘clean’, doesn’t mean that it’ll agree with your skin. Before you toss your regular moisturiser, do a patch test of your new purchase to check for an allergic reaction.
Rethink your budget: Purchasing an entire new skincare range can be pricey. Add new products that fit in with the clean-beauty movement as you finish your old ones.
Realistically, it can be tricky to find a product or brand that ticks all the clean-beauty boxes, but they are out there! Here are our favourite picks that we know you’ll love:
