1. It’s Rihanna’s brainchild
Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, she said at the time of launch, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
2. Its spawned The Fenty Effect
“Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line,” she says. Celebrated for its inclusive colour range, the so-called ‘Fenty effect’ has pushed other make-up brands to offer way more variety in their shades of foundation – Fenty originally launched with 40 different foundation shades. Today, five years later, it boasts 50 different foundation shades.
3. The range includes…
Since debuting her make-up line in 2017, Rihanna has gone on to launch a skincare line, and most recently, a gender-free fragrance. Last year, the beauty house also saw its first foray into fragrance with the launch of Fenty Eau De Parfum, which – obvs! – sold out immediately…. You might remember the Twitter thread a few years ago of all the A-listers who had commented on Rihanna’s scent – it includes everyone from Jennifer Lawrence to Nick Jonas – so it was only a matter of time before she bottled that signature fragrance.
4. Fenty Beauty is worth a lot
According to Forbes, Riri’s net worth has now hit $1.7 billion, but while Rihanna has chart-topping hits aplenty, it’s her fashion and beauty lines that have amassed her growing fortune. Fenty Beauty is worth a staggering $2.8 billion, Forbes estimated.
5. It’s considered a cult because…
Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. When Fenty Beauty by Rihanna premiered, it did so simultaneously online and in 1,620 stores in more than 17 countries. Rihanna’s vision for beauty is feminine and edgy, individual and inclusive, and always keeps makeup-wearers around the globe guessing. From packaging design to formula and shade development, she is intimately involved in every aspect of the brand’s creation, and always will be.
